Case studies
Most clients come to Koda wanting growth. Usually the system underneath is not ready, so we start with strategy, fix the foundation, then drive demand. Here is how that plays out. Names are withheld while approvals are finalised.
From lead drought to predictable pipeline
B2B SaaS scale-up
The problem: They came to us wanting more leads. Paid costs were climbing, the message was not landing, and sales could not tell which campaigns actually worked.
Think: A full analysis of their business, customers and competitors showed the real issue was positioning and a leaky funnel, not traffic. We rebuilt the ideal-customer profile and sharpened the message around one clear outcome.
Build: We consolidated three disconnected tools into HubSpot Sales Hub and Marketing Hub, moved the site onto HubSpot Content Hub, and set up clean source-to-revenue attribution.
Grow: High-converting landing pages, a paid search and LinkedIn program, and an AI-accelerated content and nurture engine.
The result: Qualified pipeline up 3.1x in two quarters, cost per qualified lead down 42%, sales cycle 19 days shorter, and full attribution for the first time.
"We came for leads and left with a growth engine. Koda made us fix the foundation first, then scale." Head of Marketing
A referral business that finally markets itself
Professional services firm
The problem: A respected advisory firm ran almost entirely on referrals. The brand looked dated, the website undersold the quality of the work, and nothing captured or nurtured new interest.
Think: Brand and messaging strategy built on what genuinely set them apart, plus competitor and customer analysis to find the white space.
Build: A new design-led website, a Salesforce CRM implementation, and marketing automation so no enquiry slips through.
Grow: An SEO and thought-leadership program, with AI helping produce authoritative content at pace.
The result: Inbound enquiries went from near-zero to a steady monthly flow, average engagement value up 28%, and first-page rankings for their priority services.
"For the first time our marketing looks as good as our work." Managing Partner
Off the ad-spend treadmill
Consumer e-commerce brand
The problem: A growing direct-to-consumer brand had plateaued. Ad spend kept rising but revenue did not follow, and the tech stack could not keep up.
Think: Audience, competitor and offer analysis showed the ceiling was retention and merchandising, not just acquisition.
Build: Replatformed to Shopify, cleaned up the data and analytics, and connected email and SMS automation.
Grow: Rebalanced paid social, an AI-personalised lifecycle across email and SMS, and a store optimised for conversion.
The result: Blended ROAS up 61%, repeat-purchase rate up 34%, average order value up 22%, and growth that no longer depends on ever-rising ad spend.
"Koda got us off the ad-spend treadmill. Now growth compounds instead of leaking." Founder
What clients say
"One senior team, no handoffs, no politics. They move faster than any agency we have worked with." Chief Operating Officer, health-tech company
"The AI-native part is real. Enterprise-grade work at a pace and price we did not think was possible." Founder, marketplace startup
"They told us the truth: we did not need more ads, we needed a better system. That honesty saved us six figures." Chief Executive, services business