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Digital Services


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Digital Services


 
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KODA is your customer experience and marketing performance partner. We apply our expertise in brand strategy, web development, content marketing, community management, sales support and industry-leading content management and marketing automation software to attract, convert and nurture qualified leads.


Digital Branding

Digital & Brand Strategy
Brand & Style Guidelines
Identity & Logo Design
Press & Media Toolkit
Web Design & Development

Social Marketing

Social & Content Strategy
Content Development
Digital Eco-Systems Setup
Activation & Loyalty Programs
SEO Optimisation

Online Selling

Ad & Sales Strategy
Campaign Creative
Demand Generation
Lead Qualification
Funnel Acceleration

 
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Web Design


Web Design


To provide your potential buyers with the best user experience, you have to know them. So we use our UX Process to discover who your visitors are and their pain points to create a website that will turn visitors into customers.

Your website must have the right SEO strategy to rank high in search results. In addition, it must be well-designed, easy to navigate and mobile-friendly to encourage return visits.

Whether you want your website on WordPress, Shopify or Squarespace, our team can craft a site that both search engines and potential buyers will love. 

We are experts at SEO strategy and optimising websites for conversions and user experience. We have a straightforward and effective process to get your new website up and running and quickly capture and nurture qualified leads.

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Social Content Marketing


Social Content Marketing


Social Content marketing is about attracting potential buyers to your company through compelling content offers. Through a detailed buyer persona development process—our Buyer Insight Process—we become experts in who your buyers are, where they spend their time online and how they make buying decisions.

This allows us to create and promote the right content in the right place at the right time.

We will work closely with you to develop a custom social content marketing program to enhance your marketing efforts. Every content marketing client benefits from the attention of an entire account team, which includes a dedicated strategist, brand journalist, graphic designer, web developer and technologist.

Services include; Marketing Assessment, Content Marketing, Blogging, Video Marketing, Social Media & Webinars.

 
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Branding


Branding


Brand Consultation and Development

Whether you're a new business starting or one evolving, your logo, your business, and the use of a tagline must be spot on in conveying your overall business vision and customer experience - essentially, your brand.

Your logo, tagline, and brand are the first thing your customers see and think of. Therefore, conveying the right messages will influence potential customers or substantiate your current client's perception of your company.

The value of both the tangible and intangible aspects of brand identity and logo development is an essential investment, as your brand is the first and last thing to influence your sales.

Branding your business for success

KODA can assist you in designing a brand that will resonate with your customers and increase your sales and brand identity worth as time progresses.

Our brand designers are experts in graphically and straightforwardly communicating your brand's essence, showing your customers what they should experience when buying from your company.

A brand spends time, money and energy developing and communicating these intangible values to the customer. The result is a business that builds assets to sell, brands that demand a higher price, and customers willing to pay more for the branded product.


Benefits of a strong brand

  • A strong brand influences the buying decision and shapes the ownership experience.

  • Branding creates trust and an emotional attachment to your product or company. This attachment then causes your market to make decisions based, at least partly, upon emotion - not necessarily just for logical or intellectual reasons.

  • A strong brand can command a premium price and maximise the number of units sold at that premium.

  • A brand will help you articulate your company’s values and explain why you compete in your market.

  • Branding helps make purchasing decisions easier. In this way, branding delivers a significant benefit. In a commodity market where features and benefits are virtually indistinguishable, a strong brand will help your customers trust you and create a set of expectations about your products without even knowing the specifics of product features.

  • A strong brand can make actual product features virtually insignificant. A solid branding strategy communicates a strong, consistent message about your company's value. A strong brand helps you sell value and the intangibles surrounding your products.